The GIANTS today announced a multi-million dollar, multi-year co-major partnership with leading international tyre brand Toyo Tires.
The sponsorship will see the Toyo Tires logo take pride of place on the team’s guernsey and includes significant signage, branding and activation opportunities across a suite of GIANTS’ assets.
The partnership forms a major part of Western Sydney-based Toyo Tires’ drive to create safer roads for Australian families.
The partnership commences as the GIANTS prepare for their fifth season in the AFL, and as Toyo moves to capture the family-car tyre market.
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